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the worst - nay, the shittiest - part of enshittification is it doesn’t matter if it works. there is no negative cost to making a product worse in an attempt to make more money, and “opportunity cost” to spend time on re-unshittification will keep things shitty even when it doesn’t drive XX% YoY growth

companies also don’t want to let customers “win” in pushing back against shitification, because that could make us think our opinion matter

pirate everything
become unshittable